privacy policy

At, owned and operated by Jewelry Direct, Inc., (“”), we take privacy very seriously.  We encourage You to read this privacy policy (“Policy”) carefully. It will help You make informed decisions about sharing Your personal information with us.


The defined terms in this Policy have the same meaning as in our Terms & Conditions which You should read together with this Policy. By accessing our Website and using our Service, You consent to the terms of this Policy and agree to be bound by it and our Terms of Use. collects Your personal information: is an online retailer of fine jewelry sold directly by the manufacturer (the “Service”).  The Service involves the storage of Data about a company or individual. That Data can include personal information. “Personal information” is information about an identifiable individual, and may include information such as the individual’s name, email address, telephone number, billing address, shipping address, and credit card information. may collect personal information directly from You when You:

  • register to use the Service,
  • use the Service,
  • contact the support team, and
  • visit our Website.

You can always choose not to provide Your personal information to, but it may mean that we are unable to provide You with the Service. may receive personal information from You about others:


Through Your use of the Service, may also collect information from You about someone else. If You provide with personal information about someone else, You must ensure that You are authorized to disclose that information to and that, without taking any further steps required by applicable data protection or privacy laws, may collect, use and disclose such information for the purposes described in this Policy.


This means that You must take reasonable steps to ensure the individual concerned is aware of and/or consents to the various matters detailed in this Policy, including the fact that their personal information is being collected, the purposes for which that information is being collected, the intended recipients of that information, the individual's right to obtain access to that information,’s identity, and how to contact


Where requested to do so by, You must also assist with any requests by the individual to access or update the personal information You have collected from them and entered into the Service. collects, holds, and uses Your personal information for limited purposes: collects Your personal information so that we can provide You with the Service and any related services You may request. In doing so, may use the personal information we have collected from You for purposes related to the Services including to:

  • verify Your identity,
  • administer the Service,
  • notify You of new or changed services offered in relation to the Service,
  • carry out marketing or training relating to the Service,
  • assist with the resolution of technical support issues or other issues relating to the Service,
  • comply with applicable rules, laws and regulations, and
  • communicate with You.

By using the Service, You consent to Your personal information being collected, held and used in this way and for any other use You authorize. will only use Your personal information for the purposes described in this Policy or with Your express permission. can aggregate Your non-personally identifiable data:


By using the Service, You agree that can access, aggregate and use non-personally identifiable data has collected from You. This data will in no way identify You or any other individual. may use this aggregated non-personally identifiable data to:

  • assist us to better understand how our customers are using the Service,
  • provide our customers with further information regarding the uses of the Service, and
  • otherwise to improve the Service. Servers:


All Data, including personal and non-personal information, that is entered into the Service by You, or automatically imported on Your instruction, is transferred to’s servers as a function of transmission across the Internet. By using the Service, You consent to Your personal information being transferred to our servers as set out in this Policy.


Our servers are located in the United States of America (U.S.), and Your personal information will be stored on those servers as part of the Service. If the location of our servers change in the future, we will update this Policy. You should review our Policy regularly to keep informed of any updates. takes steps to protect your personal information: is committed to protecting the security of Your personal information and we take all reasonable precautions to protect it from unauthorized access, modification or disclosure. Your personal information is stored on secure servers and all Data transferred between You and the Service is encrypted.  However, the Internet is not in itself a secure environment and we cannot give an absolute assurance that Your information will be secure at all times. Transmission of personal information over the Internet is at Your own risk and You should only enter, or instruct the entering of, personal information to the Service within a secure environment.


We will advise You at the first reasonable opportunity upon discovering or being advised of a security breach where Your personal information is lost, stolen, accessed, used, disclosed, copied, modified, or disposed of by any unauthorized persons or in any unauthorized manner. only discloses Your Personal Information in limited circumstances: will only disclose the personal information You have provided to us to entities outside the group of companies if it is necessary and appropriate to facilitate the purpose for which Your personal information was collected pursuant to this Policy, including the provision of the Service. will not otherwise disclose Your personal information to a third party unless You have provided Your express consent. However, You should be aware that may be required to disclose Your personal information without Your consent in order to comply with any court orders, subpoenas, or other legal process or investigation including by tax authorities, if such disclosure is required by law. Where possible and appropriate, we will notify You if we are required by law to disclose Your personal information.


You may request access to Your personal information:


It is Your responsibility to ensure that the personal information You provide to us is accurate, complete and up-to-date. You may request access to the information we hold about You, or request that we update or correct any personal information we hold about You, by setting out Your request in writing and sending it to us at will process Your request as soon as reasonably practicable, provided we are not otherwise prevented from doing so on legal grounds. If we are unable to meet Your request, we will let you know why. For example, it may be necessary for us to deny Your request if it would have an unreasonable impact on the privacy or affairs of other individuals, or if it is not reasonable and practicable for us to process Your request in the manner You have requested. In some circumstances, it may be necessary for us to seek to arrange access to Your personal information through a mutually agreed intermediary (for example, the Subscriber).


We’ll only keep Your personal information for as long as we require it for the purposes of providing You with the Service. However, we may also be required to keep some of Your personal information for specified periods of time, for example under certain laws relating to corporations, money laundering, and financial reporting legislation. uses cookies:


In providing the Service, utilizes "cookies". A cookie is a small text file that is stored on Your computer for record-keeping purposes. A cookie does not identify You personally or contain any other information about You but it does identify Your computer.


We and some of our affiliates and third-party service providers may use a combination of “persistent cookies” (cookies that remain on Your hard drive for an extended period of time) and “session ID cookies” (cookies that expire when You close Your browser) on the Website to, for example, track overall site usage, and track and report on Your use and interaction with ad impressions and ad services.


You can set your browser to notify You when You receive a cookie so that You will have an opportunity to either accept or reject it in each instance. However, You should note that refusing cookies may have a negative impact on the functionality and usability of the Website.

Interest-Based Advertising

Through our Services we may provide advertisements to you based on your recent browsing behavior across different websites, browsers, or devices.  For example, if you visit and browse on Website A on a first online visit, on a subsequent online visit to Website B, you may see content personalized based on your browsing history on Website A.  In order to target advertisements to you for products and services in which you might be interested, we may use cookies, JavaScript, web beacons (including clear GIFs), HTML5 local storage and other technologies.   We may also use third parties such as network advertisers, which are third parties that display advertisements based on your visits to websites you have visited to target advertisements to you for products and services in which you might be interested. Third-party ad network providers, advertisers, sponsors and/or traffic measurement services may also use cookies, JavaScript, web beacons (including clear GIFs), Flash LSOs and other technologies to measure the effectiveness of their ads and to personalize advertising content to you. These third-party cookies and other technologies are governed by each third party’s specific privacy policy, not this one.

If you have questions about our collection and use of data for interest-based advertising purposes, please contact us at

You can opt-out of any email communications: sends billing information, product information, marketing information, Service updates and Service notifications to You via email. Our emails will contain clear and obvious instructions describing how You can choose to be removed from any mailing list not essential to the Service. will remove You at Your request.


You are responsible for transfer of Your data to third-party applications:


The Service may allow You, the Subscriber, or another Additional User within the relevant subscription to the Service to transfer Data, including Your personal information, electronically to and from third-party applications. has no control over, and takes no responsibility for, the privacy practices or content of these applications. You are responsible for checking the privacy policy of any such applications so that You can be informed of how they will handle personal information. has a privacy complaints process:


If You wish to complain about how we have handled Your personal information, please provide our Privacy Officer with full details of Your complaint and any supporting documentation:

  • by e-mail at
  • by fax at 718-784-9740
  • Our Privacy Officer will endeavor to:
  • provide an initial response to Your query or complaint within 10 business days, and
  • investigate and attempt to resolve Your query or complaint within 30 business days or such longer period as is necessary and notified to you by our Privacy Officer.


This policy may be updated from time to time: reserves the right to change this Policy at any time, and any amended Policy is effective upon posting to this Website. will make every effort to communicate any significant changes to You via or notification via the Service. Your continued use of the Service will be deemed acceptance of any amended Policy.


Last updated: June 1, 2017